Showing posts with label Common Examination for Housing Agents (CEHA). Show all posts
Showing posts with label Common Examination for Housing Agents (CEHA). Show all posts

Saturday, July 18, 2009

Push to get property agents accredited


Source : Business Times – 18 Jul 2009

AN ESTATE agents’ group has launched a push to heighten the professionalism of property agents.

Singapore Accredited Estate Agencies (SAEA) wants all housing agents to have at least an entry-level Common Examination for Salesperson (CES) certificate. SAEA wants ‘to move the estate agency profession to the next lap’, said its recently appointed chief executive officer Tan Tee Khoon.

At present, about 6,000 out of 24,000 property agents at accredited agencies have either first-tier Common Examination for Housing Agents (CEHA) or second-tier CES certification.

Although SAEA wants all agents to be accredited, obtaining a certification will be voluntary and there will be no penalty should an agent choose to not be accredited. But property agencies and SAEA are confident that the agents will choose to be accredited ’since it will benefit them in the long run’, Dr Tan said.

To encourage them to obtain certification, SAEA has obtained funding from the Workforce Development Agency (WDA) for first-tier CES accreditation. The funding will cover up to 80-90 per cent of the course fee, which is about $350, excluding examination charges. Some agencies, such as HSR, will fully subsidise the remaining costs.

Another SAEA initiative will improve the procedure for dealing with complaints and disputes involving estate agencies.

Dr Tan said that the procedure has been enhanced to provide greater transparency for consumers, from the time that a complaint is lodged until when the matter is closed. SAEA will also work with CES external examiner Ngee Ann Polytechnic to introduce a Certificate in Real Estate marketing so that CEHA and CES holders can upgrade to a recognised professional qualification.

The first 120-hour course will run from November this year. SAEA and Ngee Ann Polytechnic are working on the prospect of getting funding from the Skills Development Fund for the course, which will cost $1,500 for six months.


Friday, July 17, 2009

Push to certify agents

Source : Straits Times – 17 Jul 2009

THE real estate industry is stepping up the fight to get all the 30,000 or so property agents in Singapore properly trained and certified as soon as possible, in the aftermath of several highly-publicised ‘rogue agent’ cases.

The SAEA, one of the bodies that regulates property agents, is pushing for at least all “active” agents – about half the total number – to take an examination by the end of the year. –PHOTO: ERA REALTY NETWORK

The Singapore Accredited Estate Agencies (SAEA), one of the bodies that regulates property agents, is pushing for at least all ‘active’ agents – about half the total number – to take an examination by the end of the year.

There are two examinations: the Common Examination for Housing Agents (Ceha), which costs about $320, or the lower-level Common Examination for Salespersons (CES), which costs $200. The latter, introduced last year, is the basic exam for agents, while the former is for agents who ‘have ambitions to become agency bosses’, said SAEA’s chief executive Dr Tan Tee Khoon.

As an incentive, SAEA has managed to get the Workforce Development Agency (WDA) to fund part of the course fees for the CES, which amount to about $350. WDA will pay about 80 or 90 per cent of the course fee, said Dr Tan in a press conference on Friday.

But the nine property agencies that are accredited by SAEA – which include big employers such as PropNex, ERA, HSR and Dennis Wee – have said they will try to get at least all their active agents to take the exams. Some, such as HSR, will subsidise the remaining course fees not paid by WDA.

For agents who want to go a step further, SAEA is also tying up with Ngee Ann Polytechnic to introduce a new Certificate in Real Estate Marketing. The six-month course is targeted to start in November this year.

SAEA’s actions come after the Government expressed concern earlier this year about the unethical and ignorant practices of some housing agents in Singapore.

In March, Minister for National Development Mah Bow Tan said the current situation of self-regulation is ‘not tenable’. Each property agency controls their own agents, and there is nothing preventing unaccredited agents from doing business.

The Government has also said it is considering tightening the rules governing property agents, including compulsory licensing of all individual real estate agents.


Plans underway to ensure property agents have proper accreditation by year-end


Source : Channel NewsAsia – 17 Jul 2009

Plans are underway to ensure that all property agents in Singapore have proper accreditation by the end of this year.

According to the Singapore Accredited Estate Agencies (SAEA), it is working with the Workforce Development Agency (WDA) to equip more agents with a formal certification.

Out of 30,000 property agents in Singapore, only about 6,000 have sat for exams.

The SAEA plans to introduce an entry-level certification for property agents called the Common Examination for Salespersons.

Under the plan, WDA will subsidise 80 to 90 percent of the course fee until the end of the year.

According to the SAEA, the move is in response to the increasing number of consumer complaints against property agents.

Tan Tee Khoon, CEO, Singapore Accredited Estate Agencies, said: “It calls for the industry to re-look the accreditation of agents. At one time maybe they felt that there was no need for it, because the public is well informed, they know what they are doing and therefore they can fend for themselves.

“But in reality, if we look at the number of scams that have taken place, the consumers need some form of protection. They need to be aware and they need to know that there is an accreditation body that they can deal with. And they also need to know that dealing with accredited agents gives them a sense of security.”

But Dr Tan admitted that without laws in place, the body does not have the power to penalise agents if they still do not want to get accredited.

He said that SAEA is pushing for such laws to be implemented, following the government’s decision earlier this year to undertake a review of the real estate industry, including agent qualifications and training standards.

For agents who want to go further than getting basic accreditation, SAEA has teamed up with Ngee Ann Polytechnic to offer a diploma course in Real Estate Marketing.

The course will begin in the fourth quarter of the year and SAEA is seeking funding support from the government to subsidise the fees.

Consumers can now file complaints against property agents via email, and once their complaint is received, they will be assigned a duty officer, who will take charge of the case and whom they can contact for queries and updates.

The SAEA is a body representing the major property agencies in Singapore.


Wednesday, March 18, 2009

Government to tighten rules for housing agents


Source : Straits Times - 18 Mar 2009

THE National Development Ministry is reviewing the framework that property agents work under given the recent spate of unethical practices that have surfaced.

Minister Mah Bow Tan told The Straits Times: ‘The status quo, in my view, is not tenable. I think we need to do something.’

The MND is looking to see if it could get property agencies to keep a closer watch on their agents, among other things.

‘Surely the agencies, who I believe share in the commissions of the agents, have a responsibility too. Whoever is offering a service for a fee must have a responsibility, a duty to maintain certain standards,’ he said.

It may even take even tougher measures if agencies do not rein in their agents, said Mr Mah.

‘We have to see how agents do not mislead, and if they do mislead, they engage in unlawful practices, what action we can take against them.’

This is the first time that the Government has hinted at the possibility of mandatory regulations for the real estate industry. For years, it has maintained that the industry should regulate itself despite the fact that various such attempts have been found lacking.

Although housing agencies are licensed by the Inland Revenue Authority of Singapore, the over 20,000 housing agents here are not regulated. They do not need to meet minimum standards and can continue in the trade even if they are found to have done wrong.

In a highly publicised case last month, a couple took ERA Realty Network to court after they sold their downtown apartment for $688,000 in 2007 and learned subsequently that their home was bought and resold by the wife of their agent’s boss for $945,000. The couple won the case and have since received the difference of $257,000 back from ERA.

ERA had argued during the case that the agency was not liable for the actions of its agents because they are considered independent contractors.

Years of infighting have left housing agencies unable to agree on common standards for self-regulation.

The Institute of Estate Agents has only a small fraction of agents as its members and there is confusion over what it takes to be an accredited agency under the four-year-old Singapore Accredited Estate Agencies (SAEA) scheme.

The board behind the programme initially required accredited agencies to have all their agents pass the Common Exam for House Agents (Ceha) by this year, but introduced a scaled-down test called the Common Examination for Salespersons (CES) just before that deadline.

Mr Mah said: ‘I don’t think it worked well, based on all accounts…It’s not satisfactory. The whole current system is not satisfactory.’

His comments buoyed industry players like Mr Jeff Foo, the president of the Institute of Estate Agents, who said: ‘It’s about time for a change. We have to do things in the interests of the consumer.’

But the chairman of the SAEA, Mr Peter Koh, maintained that voluntary accreditation was making ’satisfactory progress’. About 300 agencies with more than 6,000 agents under them have been accredited so far.

‘With government support, we can do better. We are doing our level best given that it’s so fragmented.’


Tuesday, February 17, 2009

The murky world of real estate practices

Source : Straits Times - 17 Feb 2009

THE world of Singapore real estate can seem all too murky to many, with opaque institutions and questionable deals.

There is no one single authority - either from the industry or the Government - with enough clout to decide who gets to ply the trade and who gets kicked out because of wrongdoing.

The regulatory vacuum means common practices that raise eyebrows are never discussed and analysed with a clear resolution. Questions like ‘Should an agent get a commission from both the buyer and seller?’, or ‘Should an agent be allowed to buy property from his seller?’ elicit robust views from both sides.

Earlier this month, we came a bit closer to getting some answers after a couple took housing agency ERA Realty Network to court over the conduct of their agents.

Mr Yuen Chow Hin and Madam Wong Wai Fan, who sold their downtown apartment for $688,000 in 2007, learned subsequently that their home was bought and resold almost immediately by the wife of their agent’s boss for $945,000.

They claimed a conflict of interest and sued ERA for $257,000 - the difference between the two sale prices and about $7,300 in commission.

High court judge Choo Han Teck agreed with the couple and ordered that $257,000 be returned to them. ERA has indicated that it may appeal against the ruling.

The case was significant not because a housing agent had been found ‘flipping’ a property. Professional agents often invest in property themselves, sometimes buying directly from owners they represent. Rather, the case was valuable for the public nature of the disclosures and resolution.

Whether such ‘flipping’ by housing agents can be considered ethical depends on each transaction. But the line between what is right and wrong has never been drawn clearly because of the freewheeling nature of the industry.

Buyers and sellers who seek a clear resolution are forced to turn to the courts, but many often do not have the stomach, cash or legal muscle to do so. They fight shy of the stress of legal proceedings and settle away from the public eye, leaving other buyers and sellers none the wiser.

The Yuens didn’t. This case let the public hear - for the first time in recent years - a large, well-established property firm argue that it is not liable for the actions of its agents because they are considered independent contractors.

The statement may sound surprising to many buyers and sellers who often hire an agent based on a firm’s reputation. But the reality is that all agencies - not just ERA - hire agents as independent contractors and take a cut from their commissions. In return, the firms offer agents infrastructure and administrative support.

In the agent-agency relationship, the former has the upper hand because the departure of a star can hit the bottom line.

In the cut-throat world of real estate agencies, losing a top performer could mean also losing hundreds of agents working under him to a rival agency.

It means most property firms are loath to let top performers go, even if they are caught red-handed for unethical practices.

In 2006, for example, veteran ERA agent Syed Abdullah Alhamid was jailed for a month for being part of a scam which helped flat buyers secure loans with fake documents. He returned to ERA not long after being released from jail.

In the Yuens’ case, Justice Choo was blunt in rejecting ERA’s assertion that it was not liable, given that the transaction documents and advertisements gave the impression that the agents had the backing of the agency.

The fallout from the disclosure of ERA’s ‘independent contractor’ argument is considerable.

It begs these questions: What does it mean when a large, well-established company claims to have a solid reputation, high service standards, and a good track record? How much value can someone place on such assertions, if the ‘independent contractor’ argument can be pulled out of the hat when things go wrong?

Justice Choo’s judgment aside, the case was invaluable for helping to shake the average buyer and seller out of their complacency.

Singaporeans tend to forget that the clear rules and strong institutions they are so used to in their daily lives do not apply in the property industry. The safety nets are so small and legal recourse so fragile that the best bet one probably has is to pick the right agent in the first place.

It doesn’t help that rivalry between different factions makes self-regulation near impossible.

The Institute of Estate Agents, formed in 1998 to try to centralise control over agents, has only a small fraction of the more than 20,000 agents in the industry on its membership roll. Since membership is not compulsory, it has no power to keep errant agents out of the industry.

Meanwhile, there is confusion over what it takes to be an accredited agency.

The voluntary Singapore Accredited Estate Agencies scheme, when launched in 2005, required accredited housing agencies to have all their agents pass the Common Exam for House Agents (Ceha) by this year. Last year though, it introduced a scaled-down test, the Common Examination for Salespersons (CES), after feedback that the Ceha was deemed ‘too academic’.

This left many agents at a loss over which qualification to try for as it was not clear if Ceha was still necessary for a housing agency to get accredited.

Meanwhile, the Consumers Association of Singapore says it has been in talks with various government agencies to work on yet another accreditation scheme. Whether that - when it takes shape - will be made compulsory remains to be seen.

Until something concrete comes about, laymen will still have to rely on property owners with deep enough pockets to fight court cases for their answers.


Tuesday, February 10, 2009

Undue emphasis on certificate for property agents

Source : Straits Times - 10 Feb 2009

DOES a Common Examination for House Agents (Ceha) certificate make a property agent a better service provider than one without? I doubt so as anyone can sign up for the Ceha course and sit for the exam without any experience. It is a purely academic, memory-mapping exam and just a piece of paper.

One might work in a property agency, attend its training course, have hands-on practical experience - but sit for the Ceha exam and fail it.

As a private property owner, I attended the entire Ceha course for personal knowledge, but did not sit for the exam. I encountered a handful of property agents and property agency owners with the Ceha certificate. They are aggressive in trying to obtain exclusiveness in selling or leasing owners’ properties, adopting unethical tactics, making unrealistic promises and refusing to co-broke. Some without the certificate adopt the same tactics, but they are fewer.

In September last year, the Institute of Estate Agents (IEA) removed the commission guideline structure to pave the way for industrial players and estate agents to set their own.

Such ‘free-for-all’ practices create more undercutting of commissions. This results in property agents using unscrupulous and unethical tactics and property owners are the ones who suffer. There is no criterion that owners can rely on.

In 1996, HDB stipulated a guideline that the minimum criterion for a housing agent to be qualified for admission to a listed housing agency under the Listed Housing Agents Scheme must be the Ceha certificate, the only one recognised by the Inland Revenue Authority of Singapore.

Those with the Ceha certificate also enjoy priority in processing HDB resale applications. This criterion should be abolished as it is unfair to those without the certificate who are capable of serving HDB owners and lessees.

I suggest that property agents without the certificate but with experience be allowed to register with the IEA. This will allow them to make a living but hold them accountable for any malpractice.

A good property agent puts his client’s interests first, is sincere, has integrity, and provides honest advice and information. I am confident that one without the Ceha certificate but with such qualities, experience and ability in handling sellers, buyers and lessees will provide better service than one with just the certificate.

Michael Yeo


Tuesday, September 23, 2008

Have estate agents schemes lost their purpose?

Source : Straits Times - 22 Sep 2008

FROM the many Forum letters and comments posted in recently, many are still not sure or rather are confused how the Certified Estate Salesperson (CES) course can really serve its purpose, or whether, by passing CES, such agents are qualified to serve the pubic in their HDB Resale housing needs. Many members of the public and practitioners are asking the same questions.

In December 1995, HDB implemented the Listed Housing Agents Scheme (LHAS), until the formation of the Singapore Accredited Estate Agencies (SAEA) scheme in November 2005. HDB has worked with the Singapore Institute of Surveyors and Valuers (SISV) and Institute of Estate Agents (IEA) to develop the accreditation scheme, which shares the same objective of instilling greater professionalism in the estate agency industry. It was supposed to be jointly administered by the SISV and IEA, together with the Ministry of Finance and Inland Revenue Authority of Singapore. This scheme was meant to set the guidelines, minimum educational standards and practice standards for estate agents. Then, agencies under LHAS must adhere to HDB’s strict rules and procedures when handling or submitting HDB resale flat transactions via the online system (Resalenet). As most HDB resale flat transactions are facilitated by housing agents, individual agent must have CEHA as the minimum entry criterion.

SAEA implemented CES, which is a stripped-down version of CEHA. To equate CES with CEHA is not appropriate.

- Can a three-hour HDB topic cover the necessary policies and procedures? Are estate agents who pass the CES course, with 50 out of 100 multiple-choice questions, really qualified to serve buyers and sellers in the HDB resale market or raise professionalism in the real estate industry?

- Does HDB endorse the CES course?

- CEHA has been considered a higher level certification, so what is the rationale for charging $850 for CES but $550 for CEHA?

Tng Bee Lian (Ms)


Have estate agents schemes lost their purpose?

Source : Straits Times - 22 Sep 2008

FROM the many Forum letters and comments posted in recently, many are still not sure or rather are confused how the Certified Estate Salesperson (CES) course can really serve its purpose, or whether, by passing CES, such agents are qualified to serve the pubic in their HDB Resale housing needs. Many members of the public and practitioners are asking the same questions.

In December 1995, HDB implemented the Listed Housing Agents Scheme (LHAS), until the formation of the Singapore Accredited Estate Agencies (SAEA) scheme in November 2005. HDB has worked with the Singapore Institute of Surveyors and Valuers (SISV) and Institute of Estate Agents (IEA) to develop the accreditation scheme, which shares the same objective of instilling greater professionalism in the estate agency industry. It was supposed to be jointly administered by the SISV and IEA, together with the Ministry of Finance and Inland Revenue Authority of Singapore. This scheme was meant to set the guidelines, minimum educational standards and practice standards for estate agents. Then, agencies under LHAS must adhere to HDB’s strict rules and procedures when handling or submitting HDB resale flat transactions via the online system (Resalenet). As most HDB resale flat transactions are facilitated by housing agents, individual agent must have CEHA as the minimum entry criterion.

SAEA implemented CES, which is a stripped-down version of CEHA. To equate CES with CEHA is not appropriate.

- Can a three-hour HDB topic cover the necessary policies and procedures? Are estate agents who pass the CES course, with 50 out of 100 multiple-choice questions, really qualified to serve buyers and sellers in the HDB resale market or raise professionalism in the real estate industry?

- Does HDB endorse the CES course?

- CEHA has been considered a higher level certification, so what is the rationale for charging $850 for CES but $550 for CEHA?

Tng Bee Lian (Ms)


Thursday, September 11, 2008

CEHA and CES: What’s the difference?

Source : Straits Times - 10 Sep 2008

I REFER to the Singapore Accredited Estate Agencies’ (SAEA) letter “Two-tier test system raises standards of estate agency industry” (Aug 22) and Mr Jeff Foo’s subsequent rebuttal on the issue of a “two-tier system” for real estate agents, “Self-regulation in estate agency industry” (Sept 2) . I think the SAEA and Institute of Estate Agents (IEA) should emulate the way the Singapore Table Tennis Association (STTA) resolved the “missing coach” saga recently through open and frank dialogues.

Being the more educated of the two feuding organisations, the SAEA should be gracious enough to elucidate the full picture of the Common Examination for Salespersons (CES), not just to the IEA but to the consumers it claims to protect. Instead of seeing this letter as a demand for explanation, the SAEA should see it magnanimously as a plea by the less educated to be educated on the issue.

For a start, the SAEA should graciously educate the less educated agents and the public they serve on the following:

1. The wisdom on why a 50 per cent-pass multiple choice question examination is sufficient for salespersons and the public they serve.

2. The SAEA should compassionately explain the formulation process of CES to the IEA and the public, bearing in mind that some of us might not understand the complexity involved in a system which aims to protect 1.2 million home owners.

3. The CES must have been of an international standard involving subject matter experts from all relevant fields including public housing, competent authorities. the financial sector, building control, and the sales industry players. The SAEA should graciously show the names of the experts on the CES examination board and the date of their appointment.

4. The SAEA should also categorically point out the critical difference in functions and job scope between an accredited agent (with CEHA) and a salesperson (with CES). Should they be paid differently since there must be some difference in service quality and job scope between them?

The Government has cleared the path for meritocracy to flourish in all levels of society. It is time for private organisations, such as the SAEA, whose policies have a direct impact on others’ livelihood and life savings, to show its grace, sincerity and care towards the people they claim to represent.

Heng Uei Duan (Ms)


Friday, September 5, 2008

Self-regulation in estate agency industry

Source : Straits Times - 2 Sep 2008

I REFER to the letters (Aug 22), ‘Test ensures housing agents are more qualified’ by Mr David Ong and ‘Two-tier test system raises standards of estate agency industry’ by the Singapore Association of Estate Agents (SAEA).

The Common Examination for House Agents (CEHA) was introduced in 1996 to raise professional standards. In 2005, an accreditation scheme was launched by the Singapore Institute of Surveyors and Valuers and the Institute of Estate Agents (IEA), with support from the Ministry of Finance and Inland Revenue Authority of Singapore, with HDB providing the HDB Resalenet for accredited agents and agencies.

Under the scheme, a target was set for Jan 1 next year, for all estate agencies in the scheme to achieve full accreditation for all their members. However, before the realisation of this target, SAEA short-cut the process by introducing a scaled-down Common Examination for Salespersons (CES). Such an exam, dubbed ‘tikam-tikam’ by the person who introduced it, comprises 100 multiple-choice questions and requires 50 per cent to pass. It is a watered-down standard for estate agents to be accredited.

IEA has made representations to HDB, seeking clarification. While we await HDB’s response, many agents have been misled into believing CES is recognised by the Government and passing it will give agents the same standing as those who have passed CEHA - that is, be accredited to use the HDB Resalenet.

Can the professional standard of estate agents be raised when those entrusted with the duty compromise their own standards by taking short-cuts? Can those who take a ‘tikam-tikam’ course be on the same level as those who pass CEHA to get accredited?

To raise standards, we need to coordinate and synergise the efforts put in by experts in the relevant fields, including real estate sales, agency owners and managers, professional real estate trainers and various government departments.

It is an opportune time for the authorities to mandate a body to oversee a self-regulating process. The Central Registration Scheme introduced in 2006 has the support of more than 360 licensed agencies with the names of over 22,000 estate agents in the register. IEA has in place industry entrance criteria, comprehensive training, development courses and continuous assessment procedures to ensure all agents remain competent amid rapid societal changes and market dynamism.

IEA is ready to take the lead if the mandate is given by the authorities to move forward with industry self-regulation.

Jeff Foo
President, IEA, 6th Council


Sunday, August 24, 2008

Standards of housing agents: How will two-tiered scheme help?

Source : Straits Times - 23 Aug 2008

I REFER to yesterday’s letters ‘Test ensures housing agents are more qualified’ by Mr David Ong, president of the Association of Singapore Estate Agencies, and ‘Two-tier test system raises standards of estate agency industry’ by Mr Wilson Lim, executive director of the Singapore Accredited Estate Agencies (SAEA).

Both were responses to Mr Steven Lau’s ‘HDB resale net services open to abuse’, published last Saturday.

I would like to ask how the two-tiered accreditation scheme is expected to raise the service standards of property agents.

Firstly, the new Common Examination for Salespersons (CES) introduced by the SAEA actually covers less than the existing Common Examination for Housing Agents.

Secondly, the passing mark for this multiple-choice test is a mere 50 per cent.

And thirdly, candidates only need two GCE O level passes to sit for the CES.

PropNex understands the need to establish high service standards in this industry.

That is why one of our recent developments was a PropNex proficiency test, mandatory for all our new agents, as well as long-time agents who are no longer active.

It covers the Code of Conduct and Ethics and tests applicants on HDB or private property market policies, programmes and procedures, depending on their area of specialisation.

While it is also a multiple-choice test, we require our agents to attain at least 75 per cent for certification.

We believe in setting such stringent requirements for practising property agents, as they are going to be professionals who will facilitate possibly the largest financial transactions their customers will undertake.

Another question I would like to raise is, who were the ‘industry and agency bosses’ that SAEA consulted, with regards to the feedback they obtained in the implementation of CES?

PropNex was not consulted, and we would have been happy to offer our insights as an industry leader, on how to develop a more professional industry.

The public deserves excellent service, and this can only be possible by setting even higher standards.

Adam Tan
Corporate Communications & Marketing Manager
PropNex Realty


Saturday, August 23, 2008

Two-tier test system raises standards of estate agency industry

Source : Straits Times - 22 Aug 2008

We refer the letter ‘HDB resale net services open to abuse’ by Mr Steven Lau last Saturday. We would like to take this opportunity to clarify the misconceptions about the SAEA (Singapore Accredited Estate Agencies) accreditation schemes.

The SAEA scheme was launched in November 2005 with the objective of raising the level of professionalism in the estate agency industry by getting agencies and agents to be accredited.

A time frame of three years was proposed so that agents would have the opportunity to upgrade themselves during that period. The accreditation requires agencies to have a certain percentage of their agents pass the Common Examination for House Agents (Ceha), starting with 40 per cent in 2006, 60 per cent last year, 80 per cent this year and 100 per cent next year.

To support the SAEA accreditation scheme, the HDB has kindly provided the use of the HDB resale net services to accredited agencies, bearing in mind that there are agents with the accredited agencies who do not possess the Ceha.

During the implementation of the scheme, feedback from the industry and agency bosses was obtained. One of the feedback given was to introduce a two-tiered accreditation scheme, one for agents who intend to practise as a principal licensee, and another for salespersons on the ground, who deal with the buyer and seller.

This two-tiered scheme is not uncommon in other countries. Hence, the SAEA salespersons accreditation was announced in April this year. Under the two-tiered scheme, agents can either take the Ceha or the CES (Common Examination for Salespersons) to be accredited as an accredited agent or salesperson.

The syllabi for the CES examination are as extensive as the Ceha except topics like those that deal with the management of the agency, such as business operations and human resources management, are excluded. Those taking the CES, for instance, are required to understand the procedures to carry out HDB resale transactions, to be aware of the HDB policies and familiar with the resale checklist, various upgrading programmes and so on in order to pass.

The possession of Ceha or CES is only one of the requirements for accreditation. All accredited agents or salespersons are required to comply with a code of ethics and conduct, and will be subject to disciplinary action if they misconduct themselves.

We urge Mr Lau or the public who is aware of any abuse of the HDB resale net services to inform us so that appropriate disciplinary action can be taken against our accredited agencies.

The two-tier system is a good system to exercise control on the estate agency industry where there are close to 20,000 agents who do not even have a basic qualification and understanding of real estate and property transactions.

We urge the general public to deal with accredited agents or salespersons in order to protect their own interests.

Wilson Lim
Executive Director
Singapore Accredited Estate Agencies (SAEA)


Test ensures housing agents are more qualified

Source : Straits Times - 22 Aug 2008

WE REFER to the letter by Mr Steven Lau last Saturday on the SAEA salesperson accreditation.

The SAEA scheme was introduced to accredit both agencies and agents. The original scheme requires agents who wish to practise as principal licence holders and bosses of agencies to pass the Common Examination for House Agents (Ceha).

The recent salesperson accreditation provides for a two-tiered accreditation for other agents - basically salespersons who do not wish to become agency bosses, but would like to continue working as agents. They are those that deal with the buyers and sellers on the ground. Currently not many of these salespersons have basic qualifications.

The Association of Singapore Estate Agencies is one of the bodies that advocates the introduction of the salespersons accreditation for all practising salespersons to pass the Common Examination for Salesperson (CES) as an entry point.

This move will help to ensure that henceforth, anyone claiming to practise house agency is suitably qualified. With the accreditation, recalcitrant salespersons will be hauled up and reprimanded under the scheme.

The CES will, therefore, not only raise the level of professionalism in the real estate agency industry, but will also provide protection for consumers.

David Ong
President, Association of Singapore Estate Agencies


Friday, August 22, 2008

HDB resale net services open to abuse

Source : Straits Times - 16 Aug 2008

HOUSING agents under the accreditation scheme are allowed use of HDB resale application via net services. Only agents with Common Examination for Housing Agents (CEHA) are allowed to enjoy the resale net service. However, there are too many loopholes.

Currently, even agents without CEHA use the system by keying in the names of CEHA agents. Under the accreditation scheme endorsed by HDB three years ago, all agents must pass CEHA by the end of this year. However in April, the accreditation body reduced CEHA requirements to a multiple-choice exam with 50 per cent pass standard known as Common Examination for Salespersons (CES). Does HDB endorse the CES, a scaled-down course so agents can be accredited?

How will this multiple-choice exam help HDB’s requirement for resale net services? Is HDB rescinding on the standard from CEHA-qualified agents?

In the first place, the resale net system helps HDB with the enormous amount of paperwork as agencies undertake to key in data. Even consumers registering the resale application can do so via the Internet.

In an unregulated industry, many real estate agencies and private training companies take advantage by conducting courses in the CES and charging up to $600 (plus another $200 for the exam) to prepare agents for the multiple-choice exam. Three years ago when the accreditation scheme was introduced, agents had to pay close to $1,000 for Pre-CEHA for those without three O levels in order to take the CEHA exam. Today for the CES, there is no entry barrier until the year end. Anyone with no formal education can attend the multiple-choice exam and score 50 per cent to be accredited.

Under the new requirement with effect from next year, two O levels is the standard stipulated by the accreditation body for anyone to sit for the CES. Can HDB confirm that it verifies the CES for use of the resale net?

Why drop the standard from CEHA to a 50 per cent multiple-choice exam? How does a 50 per cent-pass CES course and exam ensure HDB regulations on resale net and consumer protection?

I hope HDB will clarify the matter soonest before more rogue agents are accredited.

Steven Lau


HDB resale net services open to abuse

Source : Straits Times - 16 Aug 2008

HOUSING agents under the accreditation scheme are allowed use of HDB resale application via net services. Only agents with Common Examination for Housing Agents (CEHA) are allowed to enjoy the resale net service. However, there are too many loopholes.

Currently, even agents without CEHA use the system by keying in the names of CEHA agents. Under the accreditation scheme endorsed by HDB three years ago, all agents must pass CEHA by the end of this year. However in April, the accreditation body reduced CEHA requirements to a multiple-choice exam with 50 per cent pass standard known as Common Examination for Salespersons (CES). Does HDB endorse the CES, a scaled-down course so agents can be accredited?

How will this multiple-choice exam help HDB’s requirement for resale net services? Is HDB rescinding on the standard from CEHA-qualified agents?

In the first place, the resale net system helps HDB with the enormous amount of paperwork as agencies undertake to key in data. Even consumers registering the resale application can do so via the Internet.

In an unregulated industry, many real estate agencies and private training companies take advantage by conducting courses in the CES and charging up to $600 (plus another $200 for the exam) to prepare agents for the multiple-choice exam. Three years ago when the accreditation scheme was introduced, agents had to pay close to $1,000 for Pre-CEHA for those without three O levels in order to take the CEHA exam. Today for the CES, there is no entry barrier until the year end. Anyone with no formal education can attend the multiple-choice exam and score 50 per cent to be accredited.

Under the new requirement with effect from next year, two O levels is the standard stipulated by the accreditation body for anyone to sit for the CES. Can HDB confirm that it verifies the CES for use of the resale net?

Why drop the standard from CEHA to a 50 per cent multiple-choice exam? How does a 50 per cent-pass CES course and exam ensure HDB regulations on resale net and consumer protection?

I hope HDB will clarify the matter soonest before more rogue agents are accredited.

Steven Lau