CEA clamps down on errant estate agencies & agents

The authorities are getting tougher on errant estate agencies and agents.

Industry watchdog, the Council for Estate Agencies (CEA) has formed an Inspection and Compliance Section – aimed at detecting infringements and unethical behaviours.

Executive director of CEA, Chionh Chye Khye said: “Staff will carry out inspection and compliance checks to ensure that estate agents have in place proper systems for management and supervision of salepersons, complaint handling, advertisement control and maintenance of proper records.”

Being a customer-oriented industry, Mr Chionh said estate agencies should treat all complaints as customer feedback and strive to improve their frontline services.

A nation-wide survey was announced at the seminar Tuesday morning.

The survey is to gauge public perception of the real estate agency industry.

It will cover four areas, including consumer satisfaction and expectations.

Source : Channel NewsAsia – 18 Oct 2011