SINGAPORE'S first-ever Sofitel hotel will open in early 2013. The property, with 135 rooms and suites, will be located at the former Ogilvy Centre - a landmark conservation property opposite Lau Pa Sat.
Royal Group Holdings is pumping a total of about $130 million in the asset, including the $86 million it paid for the 60-year leasehold Robinson Road site at a state tender in January.
Sofitel is the luxury brand of the Accor Group. The property in Singapore will carry the Sofitel So label, which has been described as the boutique, trendy, and contemporary label for Sofitel Luxury Hotels.
Room sizes at Sofitel So Singapore will range from 24 square metres to 140 sq m (or 258-1
,507 square feet). The ratio of suites to regular rooms will be about 70:30. There will be various categories of rooms including loft suites and the blended average daily room rate is expected to be in the high $300 range.
Royal Group Holdings managing director Bobby Hiranandani revealed that the management contract with Sofitel Luxury Hotels is for 20 years. He and his father, Mr Asok Kumar, also said that Sofitel So Singapore will be 'for keeps' as a long-term investment. 'This will be the only hotel in the Shenton Way, Robinson Road and Cecil Street area,' said Bobby in an interview.
Source: Business Times – 25 October 2011
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