Interest grows for sustainable buildings: study

Source : Business Times – 11 Nov 2009

Real estate execs ready to pay a premium to retrofit their owned assets

CORPORATE real estate executives, whose companies drive demand for office space, are increasingly willing to invest in refurbishing their owned assets to meet sustainability goals, according to a new survey.

The 2009 CoreNet Global and Jones Lang LaSalle sustainability survey found 74 per cent of real estate executives would pay a premium (generally one per cent to 5 per cent) to retrofit owned space for sustainability criteria, up from 53 per cent in 2008.

However, only 37 per cent would consider paying a premium rent (between one per cent and 10 per cent), while another 21 per cent indicated they would only be willing to pay a premium rent if it was offset by lower operating costs.

Some 67 per cent of respondents also said obtaining funds to implement sustainability strategies is a difficult or extremely difficult challenge.

The executives surveyed are responsible for real estate portfolios totalling billions of square feet worldwide.

‘These results clearly show that sustainability as an issue is here to stay, but companies are increasingly aware of the commercial realities,’ said Chris Wallbank, Jones Lang LaSalle’s head of energy and sustainability services for the Asia-Pacific region. ‘It is no longer enough to simply be ‘green’. Organisations want to see the benefits to the bottom line.’

The focus on cost reduction is seen in the 60 per cent of real estate executives that are adopting workplace strategies to meet sustainability goals while reducing overall occupancy costs – up from 54 per cent in 2008. The executives are continuing to focus on strategies that are easy to implement and provide short-term cost savings, such as energy efficiency programmes and waste recycling.

But making targeted investments in sustainability can be challenging. More than 50 per cent of executives said insufficient industry metrics, difficulty in calculating return on investment (ROI) and lack of tools for collecting necessary performance data are difficult or extremely difficult challenges.

‘Companies are looking for help in making targeted sustainability investment decisions and measuring the results in terms of both environmental and financial performance,’ Mr Wallbank said. ‘Clarification of industry metrics globally, tools that collect data and turn it into information, and clear methodologies for calculating project ROI will be critical to overcoming these challenges.’

The global survey of 231 corporate real estate executives was conducted in September and October 2009.