Source : Channel NewsAsia - 30 Aug 2008
Singapore real estate agency, HSR, has partnered mocca - MediaCorp’s Online Communities and Classified Advertising - to reach a wider audience.
The collaboration is the first of its kind between a real estate giant and an online classifieds portal.
With the combined strengths of HSR and mocca, house hunting has become easier.
You can now expect more information and better service with user-friendly tools such as maps and previously-transacted prices.
Timothy Goh, vice-president for MediaCorp’s new media business, said: “This will gyrate the whole industry to look at mocca differently. It would gyrate more other agents to look at it and say, ‘hey! look, the time to be on the internet is now’. And if a leading agency as big as HSR has come on, that says something about mocca and its movement.”
For HSR agents constantly on the move, they will now have the luxury of a dedicated hotline service, where officers can help place their ads with just a telephone call.
The mocca-HSR partnership was sealed and witnessed on Wednesday by about 500 real estate professionals at an event at the Caldecott Broadcast Centre.
Patrick Liew, CEO of HSR Property Consultants, said: “The real estate agents of the 21st century have to be using the Internet, and the best system we can use on the Internet is mocca dot com. Because through mocca dot com, we can not only list our property, we can give a lot more information.”
Formed in 2007, mocca has a subscriber base of some 100,000 members.
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