Tuesday, November 25, 2008

Ground breaks for $1.3 billion mall at Serangoon Central

Source : Business Times - 25 Nov 2008

The ground breaking for a $1.3 billion mall at Serangoon Central took place on Tuesday.

The six-level project will have net lettable area of about 600,000 sq ft and will be completed by end-2010. It will have a hypermarket, gourmet supermarket, department store, 10-screen cineplex, 500-seat food court and more than 400 specialty shops.

The mall, which has yet to be named, will also feature a 24-hour retail and food and beverage zone. Its basement 2 level will be integrated with a new bus interchange and the Serangoon North East Line and Circle Line MRT stations.

The mall is being developed by Gold Ridge Pte Ltd, whose owners include institutional investors from the US and Europe advised by Pramerica Real Estate Investors (Asia) Pte Ltd. Guthrie Consultancy Services Pte Ltd is the project manager, retail consultant and marketing manager for the development.


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