Source : Straits Times - 28 Mar 2009
We refer to the letters (No-change Orchard, Life!, March 21) and thank the writers for their feedback regarding the rejuvenation works done along Orchard Road.
The extent of the rejuvenation works encompasses more than the on-ground changes that passers-by may notice. Two key elements of the works are the repaving of the pedestrian mall and lighting works along the entire 2km stretch.
The pedestrian mall fronting Ion Orchard to Ngee Ann City was widened by more than a third of the original width to create more space for pedestrians and street activities. This required extensive demolition and paving works.
New tree up-lighting and ambient lights were installed to create a night vista for events to be set against. Old lamp posts were also replaced with multi-functional ones. These are energy-saving and serve as banner display areas and electrical outlets for event usage.
Together, the paving works and new lighting system account for close to 60 per cent of the budget. Other improvements like landscaping, street furniture and related works account for the bulk of the remaining expenditure. These improvements contribute to enhancing the overall shopping experience.
During the planning process, we worked with the Design Advisory Panel comprising the relevant government agencies, private-sector architects, Orchard Road Business Association and other stakeholders. Many of the ideas mentioned by the writers were considered. For instance, to facilitate connectivity between shopping malls, there are existing incentive schemes under the Urban Redevelopment Authority for building owners to construct underground and second-level links between buildings.
Besides infrastructure, other factors such as events and entertainment, new malls and retail concepts are also important to create a multi-sensory experience for visitors. Orchard Road is already one of the world’s premier shopping streets and we will continue to work with various stakeholders to make the Orchard Road experience memorable for all.
Muhammad Rostam Umar
Director, Communications
Singapore Tourism Board
ORCHARD AMENITIES WELL-USED
We refer to feedback on Orchard Road in Mailbag. The Orchard Road Mall Enhancement works have created a more pleasant and congenial pedestrian experience for traversing from one mall to another.
The orchids, the new cool street lights and the creation of urban green rooms are subtle but potent factors that contribute to the new Orchard Road experience.
Some of the stakeholders have also informed us that the new amenities are well-used. Shoppers make use of the benches and many also stop to take photos of the glass panels and flowers. Our stakeholders are also excited about the completion of the works and look forward to working with us on interesting merchant promotions and great experiences to encourage visitors to discover the new Orchard Road.
Sng Ngoi May
Chairman
Orchard Road Business Association
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