Source : Channel NewsAsia - 15 Sep 2008
The Mandarin Gallery at The Meritus Mandarin Hotel is getting a S$200 million makeover.
The upscale shopping mall will not be ready for another year, but people passing by along Orchard Road can get a preview of the shops and frontage, thanks to a specially-designed 3D-effect hoarding.
This is the first such hoarding in Singapore. It was designed and made in Paris before being flown here.
It stretches nearly 160 metres, is 7.5 metres tall and took craftsmen one week to assemble.
Antoine Cardon, architect and project manager, Athem, said: “It is haute couture for hoarding… very high-definition pictures, very high-conceptual hoardings that we are able to do with a maximum of originality for the clients.”
Patrina Tan, senior vice-president (retail, marketing and leasing), Overseas Union Enterprise Limited, said: “This concept allows us to do pre-awareness for not just the brand names that have signed up with us, but also for the mall, because the idea is to ensure that the mall very clearly demonstrates the positioning when we reopen next year.”
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