Thursday, April 2, 2009

Ascott Group aims for bigger global presence


Source : Business Times - 2 Apr 2009

SERVICE residence owner-operator The Ascott Group, which is a wholly owned subsidiary of CapitaLand, will continue to expand over the coming years.

‘We will continue to expand our presence to more cities to further strengthen Ascott’s leadership position,’ said Chong Kee Hiong, CEO of Ascott Real Estate.

Through its three brands - Ascott, Somerset and Citadines - Ascott has 25,000 units in 66 cities. It has 189 properties in Asia-Pacific, Europe and the Gulf region.

Ascott recently launched its first Citadines service apartment in Singapore at Wilkie Road. Ascott bought over the Citadines brand in 2004 and has since extended the brand to the Asia-Pacific.

In late February, Ascott opened its first Citadines service apartment project in Japan.

Other countries where Ascott will open projects include Australia, China, India, Indonesia, Japan and Kazakhstan.

‘Going forward, we aim to further improve our services to our guests by offering wider choices in more cities as we continue to expand and grow for the next 25 years and more,’ added Gerald Lee, CEO of Ascott Hospitality, the hospitality management arm.

Ascott is celebrating its 25th anniversary with a series of promotions and rewards starting this month, which include a grand prize of free stays for 25 consecutive years, monthly rewards of free stays and 25 per cent off rates in over 25 cities each month.

These offers are ways to thank our customers for their loyal support, without which, we wouldn’t have come this far and garnered the numerous awards throughout the years, Mr Lee emphasised.


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